A weekly brief, directly to your inbox.
Written for marketing teams selling into workshops and distributors. Get the latest news on social, search, and tests we’re running on real client accounts.

Every issue is filtered through one question: does this move the needle for an aftermarket supplier
marketing to workshops or distributors? If not, it doesn’t make the cut.
Platform and algorithm changes, organic format shifts, and the creative formats actually pulling watch time inside aftermarket.

SERP shifts, algorithm updates, and the technical changes hitting aftermarket listings. With the queries that matter benchmarked.

What’s landing and what isn’t across the campaigns we run for suppliers right now. The honest version.

Every issue closes with plays your team can implement this week. A test you can run or a strategy you can implement.

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This newsletter isn’t for everyone… and that’s the point.
Marketing director or manager at an aftermarket supplier
In-house marketer for an aftermarket supplier
Founder of an aftermarket business doing your own marketing
Agency lead with aftermarket clients on the roster
B2B marketer selling into workshops or distributors
Looking for generic SaaS marketing tips
Hunting for ten newsletters in your inbox
Already drowning in jargon-heavy LinkedIn content
Selling D2C consumer car parts directly to drivers
After thought pieces with no implementable takeaway